Summarize Common Advertising Law Pitfalls

Categories: Copywriting & Marketing Marketing & Sales Legal Business Law (Primary)

Summarize common legal pitfalls and key principles related to truthful advertising that businesses should generally be aware of. Cover topics such as:
- Requirement for claims to be truthful and non-deceptive.
- Need for substantiation (proof) for objective claims.
- Rules around endorsements and testimonials.
- Issues with deceptive pricing.
- Considerations for comparative advertising.
(Reference general concepts, e.g., FTC guidelines in the US).
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