Brand Personality Voice Development

As a brand voice strategist, develop a comprehensive brand voice guide for a [type of business] in the [specific industry] targeting [specific audience demographic]. Include: 1) Core voice attributes with detailed descriptions and examples, 2) Vocabulary guidelines including words to use and avoid, 3) Sentence structure and rhythmic patterns that reinforce the brand personality, 4) Tone variations for different communication channels (social, email, website, etc.), 5) Before and after examples showing generic copy transformed into the brand voice. The brand personality should convey [desired brand traits] while avoiding [unwanted associations].