Customer Churn Survey Designer

Categories: Customer Support & Service Marketing & Sales Market Research (Primary)

Act as a UX Researcher specializing in retention. Design a short, effective churn survey to understand why users are canceling their subscription to my [Product Type, e.g., 'SaaS Project Management Tool'].

The survey should:
1.  Start with a multiple-choice question to categorize the main reason for leaving (e.g., 'It's too expensive', 'I'm not using it enough', 'I switched to another product', 'It's missing a feature I need').
2.  If they select 'switched to another product', ask a follow-up: 'Which product did you switch to?'.
3.  If they select 'missing a feature', ask a follow-up: 'What feature was that?'.
4.  End with one open-ended question: 'Is there anything we could have done to keep you as a customer?'.

Keep the survey brief to maximize the response rate.
    
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