15 AI Prompts to Supercharge Your Product Management Workflow

Act as a Senior UX Researcher. Create 2-3 detailed user personas for a product that [briefly describe your product]. The target audience is [describe your target audience]. For each persona, create a profile including:
- **Name and Photo Descriptor:**
- **Demographics:** (Age, Location, Occupation, Income)
- **Goals:** (What are they trying to achieve in relation to your product?)
- **Pain Points & Frustrations:** (What challenges do they face that your product can solve?)
- **Motivations:** (What drives their decisions? e.g., 'Wants to save time', 'Needs to look professional').
- **A brief narrative/bio:** (A short paragraph describing a day in their life).
    

Act as a Product Strategist. Conduct a competitive analysis for my product, [Your product name or description]. Our main competitors are [Competitor 1], [Competitor 2], and [Competitor 3].

For each competitor, create a SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) in a markdown table. After the tables, provide a summary of key strategic insights and potential differentiation opportunities for my product.
    

Act as a Product Leader. I need help crafting a vision and mission for a new product. 

- **Product:** [Describe the product, what it does, and who it's for].
- **Problem it solves:** [Describe the core customer problem].
- **Desired future state:** [Describe the ideal world/outcome the product creates].

Based on this, generate:
1.  **A Product Vision Statement:** An aspirational, long-term statement about the future you are trying to create.
2.  **A Product Mission Statement:** A more concrete, present-day statement about how you will achieve that vision.
    

Act as a Head of Product. My company's strategic goals for the next [timeframe, e.g., 6 months] are:
1. [Goal 1, e.g., Increase user retention by 15%]
2. [Goal 2, e.g., Expand into the enterprise market]
3. [Goal 3, e.g., Improve operational efficiency]

For my product, a [product description], brainstorm 2-3 potential product roadmap 'themes' or 'initiatives' for each of these goals. A theme is a high-level user problem to solve, not a specific feature. For each theme, provide a brief description of the user problem and how solving it supports the company goal.
    

Act as an Agile Product Owner. I need to write user stories for a new feature. 

**Feature:** [Describe the feature, e.g., 'A user profile page'].
**User Persona:** [Describe the primary user, e.g., 'A new user named Jane who wants to customize her experience'].

Generate 3-5 user stories related to this feature. Each story must follow the format: 'As a [persona], I want to [action], so that [benefit].'

For each user story, also write 3-5 clear and testable Acceptance Criteria using the 'Given-When-Then' format.
    

Act as a Senior Product Manager. I need help prioritizing a list of potential features using the RICE scoring model (Reach, Impact, Confidence, Effort). 

**My features are:**
- Feature A: [Description]
- Feature B: [Description]
- Feature C: [Description]

For each feature, walk me through the RICE scoring. Ask me clarifying questions to estimate each variable (e.g., 'For Reach, how many users would this feature affect in a typical month?'). Then, present the final scores and a recommended prioritization order in a markdown table.
    

Act as a Principal Product Manager. Generate a comprehensive outline for a Product Requirements Document (PRD) for a new feature. The outline should be detailed and serve as a template for me to fill in.

Include the following major sections, with bullet points for key content within each section:
1.  **Overview** (Problem Statement, Vision, Goals/Objectives, KPIs)
2.  **User Personas & Stories**
3.  **Features & Functionality** (Detailed breakdown of requirements)
4.  **Design & UX Requirements** (Mockups, user flow)
5.  **Technical Requirements** (Dependencies, constraints)
6.  **Future Work & Out of Scope**
7.  **Go-to-Market Plan**
    

Act as a Growth Product Manager. I need to define a North Star Metric (NSM) for my product.

- **Product:** [e.g., A B2B project management tool, a meditation app, an e-commerce marketplace]
- **Core Value Proposition:** [e.g., 'Helps teams complete projects faster', 'Helps users reduce stress', 'Helps buyers find unique goods']

Brainstorm 3-5 potential North Star Metrics for this product. For each potential NSM, explain:
- Why it reflects the core value delivered to users.
- How it ties to long-term business success (e.g., revenue).
- A potential downside or risk of focusing too heavily on it.
    

Act as a Conversion Rate Optimization (CRO) Specialist. I want to improve a key metric for my product.

- **Page/Screen:** [e.g., The signup page, the checkout flow, the main dashboard]
- **Metric to Improve:** [e.g., Conversion rate, user engagement, average order value]

Generate 3-5 A/B test ideas to improve this metric. For each idea, formulate a clear hypothesis using the format: 'By [making this change], we believe [this user group] will [do this desired action], because [this reason]. We will measure this by [this specific metric].'
    

Act as a Product Marketing Manager. I need to write release notes for our latest product update. The tone should be user-friendly, clear, and focused on benefits.

**New Features/Fixes:**
- [Feature 1: Briefly describe the technical change]
- [Feature 2: Briefly describe the technical change]
- [Bug Fix: Briefly describe the fix]

Draft the release notes. For each item, give it a clear heading and explain the user benefit (the 'so what?') rather than just the technical change. Start with a friendly opening and end with a call to action (e.g., 'Let us know what you think!').
    

Act as a Product Marketing Manager. Create a go-to-market (GTM) strategy outline for the launch of a new product: [Product Name/Description]. 

Generate a checklist or outline covering these key areas:
1.  **Target Audience & Positioning:** (Who are we selling to? What is our key message?)
2.  **Launch Goals:** (What are the specific success metrics? e.g., sign-ups, revenue).
3.  **Pricing & Packaging:**
4.  **Marketing & Communications Plan:** (Channels, timeline, content).
5.  **Sales Enablement:** (Training materials, talking points for the sales team).
6.  **Customer Support Readiness:** (FAQs, support staff training).
7.  **Launch Timeline:** (Key milestones and dates).
    

Act as a Product Analyst. I have a collection of raw, unstructured user feedback. Your task is to perform a thematic analysis. Read the feedback below and categorize each piece of feedback into one of the following buckets: 'Bug Report', 'Feature Request', 'Usability Issue', 'Pricing/Billing', or 'General Praise'.

After categorizing, provide a summary of the top 3 most common themes.

**User Feedback:**
"""
[Paste up to 10-15 pieces of raw user feedback here. For example: 'The app crashes when I upload a photo.', 'I wish I could export to PDF.', 'The save button is hard to find.']
"""
    

Act as a data-driven Product Manager. I need to decide what to do with an underperforming feature in my product.

- **Feature:** [Feature Name and brief description]
- **Usage Data:** [e.g., 'Used by only 2% of monthly active users']
- **Original Goal:** [e.g., 'To increase user engagement']
- **Maintenance Cost:** [e.g., 'High, it has many dependencies']

Provide a structured analysis to help me decide whether to 'Kill' (remove), 'Keep' (maintain as-is), or 'Improve' (reinvest in) this feature. Walk me through key questions I should answer, such as the impact on the users who DO use it, the strategic alignment, and the opportunity cost of improving it vs. building something new.
    

Act as a UX Researcher specializing in retention. Design a short, effective churn survey to understand why users are canceling their subscription to my [Product Type, e.g., 'SaaS Project Management Tool'].

The survey should:
1.  Start with a multiple-choice question to categorize the main reason for leaving (e.g., 'It's too expensive', 'I'm not using it enough', 'I switched to another product', 'It's missing a feature I need').
2.  If they select 'switched to another product', ask a follow-up: 'Which product did you switch to?'.
3.  If they select 'missing a feature', ask a follow-up: 'What feature was that?'.
4.  End with one open-ended question: 'Is there anything we could have done to keep you as a customer?'.

Keep the survey brief to maximize the response rate.
    

Act as a visionary Product Manager using Amazon's 'Working Backwards' method. I have an idea for a new feature or product: [Describe the product/feature idea].

Your task is to write a future-state internal press release, dated one year from today, announcing the successful launch of this product. The press release should be one page long and include:
- **Headline:** A compelling, customer-benefit-oriented title.
- **Sub-Headline:** Summarizes the announcement.
- **Dateline:** City, State, and future date.
- **Introduction:** Briefly introduces the product and its main benefit.
- **Problem & Solution:** Clearly describes the customer problem and how this product solves it.
- **Quote from a Leader:** An inspiring quote from a fictional team leader.
- **Customer Quote:** A quote from a fictional happy customer.
- **Call to Action:** How customers can get started.